Brand Strategy.

Om kursen.

Vad du lär dig.

• Brand strategy development
• Brand identity systems
• Briefing formats, tools and templates
• Data, and business intelligence
• Making decisions
• Storytelling
• Latest technology in brand marketing
• Products, services and experience
• Strategy presentation creation
• Experience with a real strategy pitch

Så är kursen upplagd.

1. Module 1 (2 weeks): Foundations of Modern Branding

2. Week 1: The Evolving Brand Landscape

   Explore how branding has shifted from traditional rules to experience-driven strategies, with case studies from Tesla, Spotify, and Glossier.

3. Week 2: Brand Purpose and Positioning

   Learn to craft authentic, purpose-led brand positioning that drives engagement and differentiation through strong narrative architecture.

4. Module 2 (3 weeks): Brand Strategy Development

5. Week 3: Brand Performance and Measurement

   Understand how to link brand metrics to business outcomes using dashboards and AI-based attribution modeling.

6. Week 4: Brand Activation and Campaigns

   Develop integrated, high-impact campaigns that balance brand building with activation using creative briefing tools.

7. Week 5: Consumer Insights and Brand Experience

   Deepen customer insight through sensory strategy, journey mapping, and community-driven brand experiences.

8. Module 3 (3 weeks): Brand Building and Management

9. Week 6: AI & Technology in Brand Strategy

   Gain hands-on experience with AI tools for personalization, while addressing ethical considerations in tech-driven branding.

10. Week 7: Brand Architecture and Identity

    Master brand architecture, identity, and integration across portfolios and physical-digital touchpoints.

11. Week 8: Brand Messaging and Storytelling

    Design participatory brand narratives and content ecosystems that deliver measurable business impact.

12. Module 4 (3 weeks): Advanced Topics in Branding

13. Week 9: Brand Crisis Management

    Build resilient brands through real-time crisis management strategies and live simulation exercises.

14. Week 10: Global Branding and Cultural Insights

    Apply global branding frameworks and cultural intelligence to manage brands across diverse markets.

15. Week 11: Brand Innovation and Future Trends

    Identify trends, plan for future scenarios, and embed innovation within brand teams for sustained growth.

16. Module 5 (1 week): Project and Career Development

17. Week 12: Final Presentations and Feedback

    Students present their projects. Peer and instructor feedback. Career development and networking.

Vem passar kursen?

You have 5+ years of professional experience in one of the three areas covered by this course (strategy, creativity, technology) or in a multidisciplinary role. You want to upskill or transform your knowledge base for a new professional challenge or a higher professional role in brand communication. If you work at a company, you want to demonstrate the value of your brand, drive it forward with a broad perspective, and lead teams across silos.