The Key Account Management programme gives you the tools to develop how you work with the company's key accounts. You train in deeper customer insight, potential analysis, working with key figures, and strategic and tactical KAM plans. Participants also practise building relationships with decision-makers, positioning themselves as a strategic partner and using AI tools for greater efficiency.
Duration: 2 days
Format: On site
Location: Stockholm
Language: Swedish
Level: Intermediate
Time commitment: 2 full days (09:00 to 16:00)
Request info
Want to know more before you sign up?
Send a short question and we will forward it directly to the provider.
We forward your question to Försäljningschefen. No spam, no third parties.
About the course.
Our programme for Key Account Managers gives you the tools to develop how you work with key accounts. We also practise many different situations that are part of the KAM role so that you develop as an individual.
The programme strengthens the ability to develop business with key accounts. This is done through training in deeper customer insight, potential analysis, working with key figures, and designing strategic and tactical KAM plans. Participants also practise methods for developing relationships with decision-makers, positioning themselves as strategic partners and using AI tools to increase their capability and efficiency.
What you will learn
What you learn.
You can apply a KAM model to analyse, prioritise and develop key accounts.
You can map the customer's buying journey and identify development opportunities.
You can draw up strategic and tactical KAM plans for your most important customers.
You can work with key figures and steer the KAM work.
You can build relationships with decision-makers and position yourself as a strategic partner.
You can use AI tools to make KAM work more efficient.
You leave the course with a personal action plan for your key accounts.
Curriculum
How the course is built.
The KAM model and the role
The basic framework for Key Account Management and what the KAM role involves.
Customer selection and analysis
Prioritising key accounts and analysing their potential and buying journey.
Strategic and tactical KAM planning
Drawing up concrete KAM plans at both strategic and tactical level.
Key figures and steering
Working with relevant key figures to follow up and steer the KAM work.
Relationship building and positioning
Building relationships with decision-makers and positioning yourself as a strategic partner.
AI and digital tools in KAM
Using AI to make customer analysis and customer development more efficient.
Target audience
Who is this for?
Current and future Key Account Managers, as well as sales managers and business owners who lead KAM work with strategically important customers.
What "verified" means here
Verified credential.
When you complete the course, Försäljningschefen issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Dozens of credentials issued 100% Verifiable certificates Secured on blockchain
