The B2B sales programme gives you and your team the latest methods while you polish the classic parts of sales work. You practise attracting new customers and developing existing ones through meeting booking, needs analysis, persuasive communication, quotation writing and closing techniques. Participants also practise sales psychology and AI tools to make sales work more efficient.
Duration: 2 days
Format: On site
Location: Stockholm
Language: Swedish
Level: Intermediate
Time commitment: 2 full days (09:00-16:00)
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About the course.
Through our B2B sales programme you get to take part in the new methods and further polish the classic parts
The programme strengthens the ability to attract new customers and develop existing ones. Participants practise creating meetings, building relationships, carrying out needs analyses, using persuasive communication, writing quotations and applying closing techniques and sales psychology. Participants also practise methods to make their sales work more efficient and use AI tools for greater capability and efficiency.
What you will learn
What you learn.
You can plan and structure an effective sales process towards business customers.
You can map prospects and book meetings by phone, LinkedIn and email.
You can carry out needs analyses and adapt your communication to the customer.
You can handle objections and apply closing techniques and sales psychology.
You can write and present businesslike quotations.
You can draw up development plans for your customers.
You can use AI and digital tools to make sales work more efficient.
Curriculum
How the course is built.
The sales process
Planning and structure for effective sales work towards business customers.
Prospecting and meeting booking
Mapping prospects and booking meetings by phone, LinkedIn and email.
Relationship selling and consultative selling
Building relationships online and offline and working consultatively.
Needs analysis and communication
Asking the right questions and adapting communication to different recipients.
Argumentation and closing
Handling objections, sales psychology and closing techniques.
Quotations and customer development
Writing businesslike quotations and drawing up development plans for customers.
AI and digital tools
Using AI to make sales work more efficient, with practical exercises and feedback.
Target audience
Who is this for?
B2B salespeople, Account Managers, project managers and sales managers who want to strengthen their competence in an increasingly competitive market.
What "verified" means here
Verified credential.
When you complete the course, Försäljningschefen issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Dozens of credentials issued 100% Verifiable certificates Secured on blockchain
