Writing to Persuade.

An intensive three-day course where you write, try out different techniques, and develop and discuss your own and others' texts. See what works and what does not. You get personal feedback on your texts.

We work with real texts, yours and your fellow participants'. We read, discuss, rewrite and write new texts. You learn to see how different texts are structured, what works and what does not. Checklists and tips on what to think about regarding message, structure, adapting to audience and channel, argumentation and tone of voice. How you can use tools such as AI and LIX both to quality-assure your texts and to develop them. You get different writing assignments, both between sessions and shorter tasks during sessions. You have good opportunities to work with and develop your own or your organization's texts during the course. You will quickly be able to apply your knowledge and also learn from seeing how your fellow participants handle different tasks. During the course you gain insight into your own creative process and what happens when you write. What it takes in terms of silence, concentration and focus. How long you can keep going and when you need a break. By gaining insight into how you actually work, you learn to handle the different steps and eventually trust your own working method. Writing is a creative craft.