Soon more people than ever will be able to master the art of expressing themselves thanks to AI, and those who master the prompt will be invaluable. So get ready to throw yourself headfirst into the world of AI and explore the meeting point of creativity, AI and writing.
Format: On site
Language: Swedish
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About the course.
Soon more people than ever will be able to master the art of expressing themselves thanks to AI, and those who master the prompt will be invaluable. So get ready to throw yourself headfirst into the world of AI and explore the meeting point of creativity, AI and writing.
In this intensive course in AI copywriting you will go deeper into practical applications of AI to increase both the efficiency and the creativity of your work as a writer. We experiment throughout the course, taking on both larger and smaller writing exercises where AI is our main tool.
The course includes practical exercises where you work on text with the help of different AI copywriting tools. We practise prompt writing: how best to make use of your way with words and broad vocabulary to get your AI tools to do what you want. We explore different tones of voice and learn the possibilities and limitations of the tools today.
We generate everything from press releases, SEO texts and social media captions to ad headlines and film scripts. We explore how AI can help you with proofreading, spelling, grammar and translation. In other words: we dive headfirst into the creative world of AI and do not come up until we have learned lots of new things.
What you will learn
What you learn.
A review of the (currently) most useful AI tools for writing, idea generation and grammar
Exercises that help you find a good balance between AI-generated content and the human pen
A practical deep dive into prompt writing and how to learn to speak the AI's language
Writing exercises where you explore and are challenged to generate different written tones of voice
Exploring effective ways to translate and proofread your own texts
Lessons and practical insights into the do's and don'ts of using AI tools in your writing
Target audience
Who is this for?
This is a course for you who work with words. You are probably a copywriter, communicator, writer, scriptwriter, editor or strategist. Or you have another profession where writing plays an important role. You probably have limited experience of AI tools and are eager (perhaps even a little nervous?) to dive into their seemingly complex world. Don't worry, we will discover it together!
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
