This is the course for you if you already have basic knowledge of graphic design and want to develop strategically, conceptually and in your ideas. During this course you use your creative talents to create, visualize and make the case for effective communication!
Format: Hybrid
Language: Swedish
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About the course.
This is the course for you if you already have basic knowledge of graphic design and want to develop strategically, conceptually and in your ideas. During this course you use your creative talents to create, visualize and make the case for effective communication!
The course is built around an assignment where you work with a newly started (fictional) company with a specific business idea, where communication helps your client achieve the company's vision and mission. Your role is to make this brand concrete and visual by creating a strategic foundation and a story that the brand can communicate.
By creating a strategic and conceptual platform, you get the opportunity to work with the brand in several advertising campaigns across different channels through creative ideation and visualization. You get to explore the possibilities of working digitally, in analog form, with moving images and with sound, and practice selling in and arguing for your work.
Throughout the term you can discuss your work and your personal development with the course leader. Feedback on submitted work is given as recorded videos in which the course leader focuses on your development and your submitted work. All participants' submitted work and feedback are available for everyone on the course to view and learn from.
What you will learn
What you learn.
Graphic communication
Corporate Identity
Branding
Strategy
Planning and execution of advertising campaigns
Creative processes
Presenting and selling in advertising campaigns
Target audience
Who is this for?
This course is aimed at you if you already have basic knowledge of graphic design and want to develop a strategic, idea-generating method for creating, dramatizing, visualizing and selling in effective communication.
Today you may be studying or working as a communicator, information officer, finished artist, graphic designer, illustrator or similar. If so, this course is right for you if you want to take a step toward the role of art director.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
