Nobody knows when a crisis will strike, only that those who are not ready have a lot to lose. Not only in reputation, but also financially, and in the worst case the lives and health of employees, customers and other people may be at stake. In this course you get strategies and tools to prepare yourself and your organization for the next crisis.
Format: On site
Language: Swedish
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About the course.
Nobody knows when a crisis will strike, only that those who are not ready have a lot to lose. Not only in reputation, but also financially, and in the worst case the lives and health of employees, customers and other people may be at stake. In this course you get strategies and tools to prepare yourself and your organization for the next crisis.
In this course, participants get an overview of what a crisis is and which concrete tools can be used to analyze and manage a crisis strategically and practically. As well as the preparations you should make within the organization before a crisis strikes.
The training days include both lectures and practical (crisis) exercises in groups and individually.
What you will learn
What you learn.
What is a crisis?
Roles, responsibilities and tools in crisis management
Crisis management exercise
Media handling: strategies and tools
Media workshop including a simulated press conference
Creating a crisis communication plan
Target audience
Who is this for?
The course is for communicators and others who want an orientation in, and a deepening of, their knowledge of crisis communication and crisis management in theory and practice.
No prior knowledge is required, but a strong interest in society will be a good foundation.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
