Being on social media is a given for most companies and organizations, but knowing how to communicate to achieve an effect can be a challenge. In this course you learn to work strategically with content, use the channels tactically and plan marketing communication on social media effectively. All with the brand in focus.
Format: On site
Language: Swedish
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About the course.
Being on social media is a given for most companies and organizations, but knowing how to communicate to achieve an effect can be a challenge. In this course you learn to work strategically with content, use the channels tactically and plan marketing communication on social media effectively. All with the brand in focus.
During the decade that social media has been in the spotlight, companies and organizations have chosen to see social media as a complement to their regular communication. This has meant that brands have missed opportunities and also lost value by not working strategically and consistently with their social channels and their presence.
A brand on social media faces new challenges and must earn its followers, ambassadors and community. It is one thing to use social media, and another to be a social brand and do it effectively. A further challenge many companies face in their communication strategy: going from using social media as a complement to exploiting its full potential as a brand builder.
That is the starting point for the course Building a Brand on Social Media. The focus is on the brand and effective brand communication on social media.
Among other things, we take deep dives into the brand and the target audience in a digital reality, the strategic possibilities of the channels, how content works on social media and how you can implement it in practice in the company's communication strategy. We also look at planning and smart tactical solutions, and of course incorporate AI in both measurement and production.
The three days of the course are divided into strategy, tactics and implementation. Theory alternates with more practical exercises. Throughout the course, you work with other participants on the task of creating a strategic plan and a tactical framework for a (fictional) brand.
What you will learn
What you learn.
Social media today: how do we use them to grow the business?
Working strategically with brands on social media
Using content and channels strategically and tactically to engage, inspire, convert and create the conditions for a brand.
Purpose-driven marketing: the brand's 'why' on social media.
Behaviors/target audience: how do people use social media, and how should we use these behaviors?
Content: content marketing is more than telling what. How do you work with themes, concepts and formats, and how can we do more, more often and better?
Channels: what do the channels look like today? How do you make a strategic choice?
Basic insights into how to write a social media strategy.
Setting goals and purpose for your social media presence, and basic measurement for social media work.
Working with influencers and experts to get the maximum effect from social media.
The basis for working with paid social media in a strategically effective way.
Implementing AI for social media.
Target audience
Who is this for?
The course is aimed at you if you already work on strategically and tactically developing communication toward your target audiences, or aim to work with it in the future. You have basic knowledge of social media, perhaps you work with social media as part of your job, but now want to deepen your knowledge to increase benefit and value and turn the brand into a social brand.
The course suits communicators at companies in both B2B and B2C, as well as in the public sector, interest organizations and civil society
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
