If you are aiming to become a head of communications and need to deepen your knowledge further, now is your chance. This course gives you a holistic perspective and the insights, inspiration and skills you need in your daily work.
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If you are aiming to become a head of communications and need to deepen your knowledge further, now is your chance. This course gives you a holistic perspective and the insights, inspiration and skills you need in your daily work.
More and more companies, organizations and public authorities are coming to see professionally managed communication as a critical success factor. High demands are therefore placed on those who hold the multifaceted role of head of communications or are leaders in communication. The course aims to create an understanding of these demands and the competence to take on the challenges in a way that builds trust. You gain insights, inspiration and skills that prepare you for the role of communication leader in companies, organizations or public authorities. You gain in-depth knowledge of, among other things, stakeholder analysis, brand work, strategic communication, AI support and the challenges of the profession. The Communication Management course is unique in that it - Takes its starting point in evidence-based findings on what creates excellence in communication work. - Is based on neuroscience and what brings success in the new communication landscape. - Deliberately builds a strong professional network among the participants. You meet experts in areas that are important for a head of communications. You meet experienced heads of communications who openly share their lessons from both successful and less successful initiatives. And you learn from other communicators from different organizations. We focus on what brings success, based on research and experience. Three two-day course blocks are tied together with assignments that you solve on your own, with check-ins between the blocks. And you establish a valuable network of professional colleagues that you will benefit from long after the course.
The course is aimed at you if you are aiming to become a head of communications, or already work as a manager and need to build further. Today you may be a specialist or unit manager in an information or marketing department, or perhaps a project manager with communication as an important part of your duties. The course increases your ability to take responsibility for an organization's communication from a holistic perspective and to work in a management team.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Communication Management
Berghs School of Communication
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