Courses in growth marketing.

What language are the growth marketing courses taught in?

6 of these courses record their teaching language in the catalog. The catalog records a teaching language for 6 of them, and 6 of those are Swedish. None is recorded as taught in English.

The rest record no language at all, so the course page, and then the provider, is where to settle it. Among the courses that do say, Swedish is the most common teaching language.

The vocabulary of the subject is English all the way through: growth, retention, funnel, experiment, attribution. That means a course can have a name entirely in English and still be taught in Swedish, and it also means a Swedish language course often has English course reading. The field in the catalog records the teaching language and nothing else.

If English is an obstacle for you, then it is the reading rather than the room you should ask the provider about. The course page links on to the provider, who is the only one who can answer that.

What is growth marketing?

Marketing driven by measurement and experiments rather than by campaigns. The way of working is to form a hypothesis about what makes more people buy or stay, test it, measure the outcome and keep what worked.

What sets it apart from traditional marketing is where the work ends. A campaign is done when it has gone out. An experiment is done when it has been measured, and the measurement decides whether it is run again. So a growth marketing course in practice consists of three things: search and advertising that bring in the traffic, web analytics that measure what the traffic does, and conversion work that improves the outcome.

This page follows that split. It lists courses called growth marketing, and also those called web analytics, digital analytics and search engine optimisation, because those are the disciplines the work consists of. That is a selection we have made, and it is written here so you can dismiss it if you disagree.

Which growth marketing courses are in the catalog right now?

Right now over 10 courses, from 5 providers. It is a short list, and the list on this page is that whole set. It is not padded with general marketing courses to look longer.

Growth marketing is a young name for a way of working, and that shows in the catalog: few courses carry the name, while the disciplines underneath it have been around longer and have more courses. If you want to see the whole marketing side of the catalog, it is on the marketing coordinator page and on the marketing category page, both linked from here.

Matches are read from the course title and not from the provider’s marketing text. That keeps the list honest and makes it shorter: the word tillväxt (growth) was tried as a keyword and dropped, because it matched fundraising for a charity and a course in ABC analysis, which are not marketing.

Who runs the growth marketing courses?

5 providers in the catalog run at least one. The largest are Berghs School of Communication (4 courses), IHM Business School (3) and Bonnier Akademi (2).

The courses come from 5 providers, and each provider puts its own name on every certificate it issues. The full list is further down, with the number of courses and the number of certificates issued for each.

The providers fall into two kinds. A vocational college lists every course module in its programme as an entry of its own, so several of the rows here are parts of a longer programme rather than courses you sign up for one at a time. A business school or an industry body usually lists one row per course. The YH credits in the title tell the two cases apart.

Are the growth marketing courses taught at a distance or on site?

The catalog records a format for 6 of the courses here: 2 online and 4 on site. 5 courses record no format.

Where the provider has filled in the field, the format is on the course card. Where it is not filled in, the page shows nothing rather than a guess, because the field is empty for most of the catalog.

The subject is screen work in itself, and the courses that record their format lean towards distance. That says nothing, though, about the courses that record nothing.

How long are the growth marketing courses?

None of the courses here records its length in the catalog, so that is a question for the provider.

The course modules on this page are measured in YH credits (yh-poäng), where five credits equal one week of full time study. A module of fifty YH credits is therefore around ten weeks full time, inside a programme. The standalone courses from business schools and industry trainers are shorter and aimed at people already in work.

Where the length is not filled in, nothing shows on the course card, and the provider is the only reliable source.

Are the growth marketing courses vocational college programmes with CSN?

None of the courses here is a vocational college (yrkeshögskola) course, so Swedish student finance (CSN) does not apply to any of them.

Yrkeshögskolan is Sweden’s state regulated higher vocational education. A YH programme is built together with employers, runs one to two years, includes a workplace placement (LIA) and gives the right to Swedish student finance from CSN.

A single course module from such a programme, on the other hand, is not normally something you apply for separately, even if it sits in the catalog as an entry of its own. Whether a module can be taken on its own is a question for the provider.

What does a verified growth marketing certificate prove?

That the provider named on the certificate issued it to the person named on it, and that this can be checked without phoning anyone. Every certificate in the catalog is issued through TRUE, so an employer can follow the certificate back to the provider.

It does not measure how good the course was, and no verification technology can. What goes away is the other problem: a line on a CV that nobody checks. Together they have issued over 100 certificates. 4 courses have issued at least one, and the rest have not issued any yet. The oldest certificate on this page was issued in 2023.

Growth marketing is also a field where certifications from platform vendors are common, and those are issued by the platforms themselves and are not in this catalog. What is here are courses from providers, with certificates issued through TRUE.

How do I choose between the growth marketing courses?

Decide which of the three parts you are missing. Bringing traffic in, measuring what happens, or improving the outcome are different skills, and the title on the course card tells you which one a course is about.

If the list is too short to answer your question, that is a real answer and not a fault. The catalog holds what it holds. The marketing coordinator page and the marketing category page sit alongside and hold considerably more courses in related areas.

The number of certificates issued on each course card is the only comparable figure the page has to offer. It tells you how many have completed the course and received a certificate through TRUE, not how good the course is, and a new course will naturally have a low figure.