Performance Marketing.

How do you know that your marketing contributes to growth? Or which efforts really deliver results? These are crucial questions for every company, and they are best answered by a Performance Marketing Specialist, a sought-after role in today's increasingly measurable and conversion-focused media landscape.

Performance Marketing is the part of digital marketing that focuses on conversion. It can be about increasing sales or generating more leads. As the web grows and more people consume online, the demand also grows for marketing to be targeted at the right audience, at the right time and with the right frequency. It is a creative puzzle that Performance Marketing Specialists are experts at solving. The course goes through the cornerstones of Performance Marketing: channel choice, optimization and measurement. It gives an understanding of strategy and practical knowledge of relevant tools. Channel choice There is a wealth of channels to choose from, and they all perform differently depending on purpose and goals. We go through a range of channels for paid advertising, such as search advertising, Social Media, Affiliate and Programmatic buying on Display & Video. Measurement CPC, CPA, CPL, ROAS: there is probably no other part of marketing where acronyms are used as frequently. They stand for different key metrics that form the basis of Performance Marketing. We go through how they are used to measure results. We will also cover other important parts of measuring results, such as web analytics and different attribution models. Optimization In Performance Marketing, it is about first putting together a basic puzzle, and then continuously rearranging it for better results. We go through how traffic and conversion interact and how they can be optimized strategically.