A Growth Marketer is today's sharpest digital marketer. During the program you are intensively trained to become a data-driven professional who makes brands grow by grounding creative ideas in facts. You work knowledgeably toward target audiences online with smart tools, from SEO and conversion optimization to advertising on social media.
Format: On site
Language: Swedish
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About the course.
A Growth Marketer is today's sharpest digital marketer. During the program you are intensively trained to become a data-driven professional who makes brands grow by grounding creative ideas in facts. You work knowledgeably toward target audiences online with smart tools, from SEO and conversion optimization to advertising on social media.
In the program, every week is the start of something new. You work on real cases with short deadlines and fast deliveries, always at a high pace. You get a feel for the industry before you have even started! During some weeks of the academic year you work in groups with students from the school's other programs on larger joint projects, again for real clients. There you get the chance to explore your role in relation to other professional roles.
During your studies you gain practical knowledge of e-commerce, marketing communication and business understanding, as well as tools for web analytics, conversion optimization, SEO, social media advertising and much, much more.
After your studies you have broad expertise as a digital marketer and a specialty in your chosen area, and can start working in-house in a marketing department, at an agency or as a freelance consultant. You can also work at a start-up, as demand for growth marketers is high in the tech world.
What you will learn
What you learn.
During your studies you gain practical knowledge of e-commerce, marketing communication and business understanding, as well as tools for web analytics, conversion optimization, SEO, social media advertising and much, much more.
After your studies you have broad expertise as a digital marketer and a specialty in your chosen area, and can start working in-house in a marketing department, at an agency or as a freelance consultant.
Curriculum
How the course is built.
Data-driven marketing
Growth marketing
Conversion optimization (CRO)
CRM and customer loyalty
Content marketing and social media
E-commerce
Search engine optimization (SEO, SEM)
Learning at Work (six-week internship period)
Collaborative project with students from other programs at the school
Target audience
Who is this for?
You are interested in digital marketing and people: you want to understand why a consumer buys one product but not another. Perhaps you have a knack for statistics and handling lots of information, and easily see patterns and connections. New technology excites you, and keeping up with developments matters most of all. Perhaps you have previous experience in digital marketing and have worked a few years in the industry. Or perhaps you just have a burning interest in learning more about the unfathomable ways of the internet to become a real professional. Your work sample is assessed anonymously during the first step of the application process.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
