As an AI Content Engineer you work in creative teams and production environments. You use generative AI, basic programming and systems thinking to create content that is both efficient and of high quality. The role combines understanding of AI, creation, problem solving and collaboration, and has become increasingly important as creative workflows change. The programme is aimed at you who want to integrate AI into creative processes and production flows.
Format: On site
Language: Swedish
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About the course.
As an AI Content Engineer you work in creative teams and production environments. You use generative AI, basic programming and systems thinking to create content that is both efficient and of high quality. The role combines understanding of AI, creation, problem solving and collaboration, and has become increasingly important as creative workflows change. The programme is aimed at you who want to integrate AI into creative processes and production flows.
The AI Content Engineering programme is built on a mix of creativity, strategy, communication knowledge and the ability to find, create and use AI tools.
You learn to navigate a world where technology is becoming increasingly self-learning and automated. The programme gives you the ability not only to understand, but also to use AI tools creatively to create and optimise content across different media, from text and images to film and music.
Through Berghs' model of shared courses for different professional roles, you will work on real projects for real clients while gaining a deeper understanding of different professional roles in the industry. The programme prepares you for a working reality where tools change quickly and roles are rarely completely fixed.
The programme's main language of instruction is English.
What you will learn
What you learn.
You learn to navigate a world where technology is becoming increasingly self-learning and automated.
The programme gives you the ability not only to understand, but also to use AI tools creatively to create and optimise content across different media, from text and images to film and music.
Curriculum
How the course is built.
Creative communication and storytelling
Generative AI and its areas of use
Prompting and creative direction of AI tools
Basic programming, vibe coding and automation
AI-assisted workflows and production processes
Ethics, law and responsibility
Communication and business strategy
Collaboration in interdisciplinary teams
Work placement (Learning at work)
Degree project
Target audience
Who is this for?
You are creative and strategic, preferably technically minded, and enjoy learning new digital services and applications. You have a strong interest in how we humans function, act and communicate and want to turn that into a profession in communication.
Perhaps you are already testing AI tools, creating visual or digital content, building small projects or exploring new platforms as they appear. You are comfortable learning new ways of working and collaborating with others in creative environments. In AI Content Engineering you can make use of many of your abilities, amplified by AI. Finally, we believe you are a team player who is drawn to exciting new challenges and creative processes.
The programme is best suited to you who are open to change and uncertainty. It may be less suitable for you if you prefer clearly defined roles, fixed tools or purely theoretical studies.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
