Are you curious about the communication industry? Are you interested in thinking creatively and in ideas, but want an overview of the opportunities for study and careers in the communication industry? Then Berghs Intro is the course for you.
Format: Hybrid
Language: Swedish
Request info
Want to know more before you sign up?
Send a short question and we will forward it directly to the provider.
We forward your question to Berghs School of Communication. No spam, no third parties.
About the course.
Are you curious about the communication industry? Are you interested in thinking creatively and in ideas, but want an overview of the opportunities for study and careers in the communication industry? Then Berghs Intro is the course for you.
Berghs Intro is the perfect start to a career in the communication industry. Some of our students go on to one of our full-time programs. Some take the knowledge into their current job or choose to start their own companies.
You gain a broad understanding of what creativity and strategy are, and we show how strategy, creativity and operational work connect and interact.
Each week has its own theme where you meet an industry expert in their field, for example strategy, PR, design, copywriting, digital communication or project management. You also get a picture of what it is like to study full-time at Berghs, how modern communication works and which career paths are possible.
What does the communication industry look like, and what are the roles? What is a brief, a case, a project, a concept, an insight? What does a work process look like? And what is it like to study at Berghs, and how are you prepared for "the real world"?
The sessions consist of lectures and workshops. During the course, students work in groups to solve a final assignment that is presented at the last session. When you finish the course you have a broad understanding of the industry's different disciplines
What you will learn
What you learn.
Communication according to Berghs: historical perspective, future scanning and different disciplines
Strategy: trend spotting, research, insight
PR: earned media, crisis management, social media
Visual communication: graphic design, art direction
Language and storytelling: copywriting, tone of voice, dramaturgy
Process management: what a work process looks like, production management
Digital marketing communication
Target audience
Who is this for?
The course is aimed at you if you want an overview of communication, are curious about a career in the communication industry and are perhaps considering studying full-time at Berghs in the future.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
