Video has established itself as the most engaging content on social media. TikTok continues to set the standard, and the other platforms respond with new formats and features. At the same time, AI is changing how we plan, produce and distribute video: it is faster, more creative and more precise than ever.
Format: On site
Language: Swedish
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About the course.
Video has established itself as the most engaging content on social media. TikTok continues to set the standard, and the other platforms respond with new formats and features. At the same time, AI is changing how we plan, produce and distribute video: it is faster, more creative and more precise than ever.
Social Video is a practical course for you if you want to take your storytelling and video production to the next level. You learn to combine the idea process, planning and storytelling with mobile filming and generative AI. The focus is on the short format and how you can create engaging and relevant videos for TikTok, Instagram, Facebook, YouTube and LinkedIn.
In the course you learn about the latest trends in the field and how you can produce moving content with a mix of camera and AI to reach your target audience. You learn a mobile workflow where you produce content quickly and easily, whatever the channel and format.
We go through the basics of visual storytelling, AI as support in the creative process, sound recording, editing technique and interview technique, as well as how to use music and create animated text and subtitles. We will also touch on the web of the future, where content is created for language models and agents rather than people, and how this affects us as creators of moving content.
During the course you will get assignments that you plan and film together with your fellow participants and then receive feedback on. We will use AI tools in both the planning and the editing phase of your video.
What you will learn
What you learn.
Storytelling in the short format: influence, move and captivate your target audience.
Visual storytelling for creating captivating content.
Ideation, script and storyboard with AI assistance.
Prompting images and video with generative AI.
Speaking on camera: Interview, script or Voice Over, what works best?
Sound and light: good sound matters more than good images, and light creates mood.
Post-production: edit your film with AI support to get your message across quickly.
Target audience
Who is this for?
The course is aimed at you if you want to learn more about how to create video for social media with your phone and generative AI. Whether you film yourself or want to become a skilled commissioner, you will learn how video can engage and drive traffic to your website or to different campaigns.
After the course you will be a star at producing moving content at your workplace. Knowledge that will make you sought after!
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
