Business Design.

In a time when AI drives both efficiency and innovation and is fundamentally changing the business landscape, it is crucial that a company can quickly adapt its business model to keep meeting market needs. Learn to combine customer-centered design methods with analytical thinking, modern business strategy and AI tools, all to create profitable and sustainable business ideas and business models.

Business Design = Scientific Thinking + Design Doing + Business Strategy + AI Tools The field of Business Design emerged after Roger Martin, professor at Rotman School of Management, connected analytical thinking with a design-focused framework for business strategy. In this course you not only learn to build more solid business models based on customer needs and trends in the wider world, but also to use AI tools to accelerate and improve every step of the process. The course is built on five main principles, reinforced with AI technology: Business empathy: This is about understanding your own business and combining it with the customer's needs. We look at how changing behaviors and disruptive market trends affect an organization's conditions, and how AI can accelerate market analysis and customer insights. Synthesis: Within the area of synthesis, we look at how we can turn needs and drivers into value propositions and create measurable results, with AI as support for data synthesis and idea generation. Business structure: Here we go from what to how. We look at the possibility of designing and testing new business models and revenue generation strategies. Experiments: We test financial forecasts, work with number prototypes and go through business decisions and the implementation of relevant KPIs. Analysis: In this part we look at what creates long-term value for the target audience while building a sustainable business over time. The program is designed to give you a basic understanding of: - What the main principles of AI-Driven Business Design are and how they are used in practice - How to identify new opportunities and design new business models - How to experiment with numbers to justify business decisions - Which AI tools exist and when to use them in the design process - How to integrate AI into your workflow effectively After completing the course you will have a deeper understanding of both how to create improvements and how to generate entirely new business opportunities. You will be better equipped to argue convincingly for the value of different solutions to the management team or other decision-makers in the organization, while working more efficiently and creatively. This course does not focus on specific products or services, but sees a product and a service as part of a business model. The course is based on practical work in the form of a shared fictional case and is divided into 5 modules, with one lecture per module followed by an assignment.