Every day we encounter images and videos on social media, also called content. But who creates all this content, and how do they do it? In this course you get the tools to start your career in the jungle of content and knowledge of how to go from idea to finished product.
Format: On site
Language: Swedish
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About the course.
Every day we encounter images and videos on social media, also called content. But who creates all this content, and how do they do it? In this course you get the tools to start your career in the jungle of content and knowledge of how to go from idea to finished product.
Content has become a very important factor in the toolbox of companies and influencers for surviving on social media. The social channels are expected both to build the brand by telling a company's values and history and to successfully drive product sales. The material should be constantly updated and ideally differ for each platform.
How do you navigate an industry that is always in motion and constantly changing? Is there an answer to how you create the next big trend? Together with lecturers who work in the field, we go through these questions and teach tools for success.
The course combines lectures with practical exercises, both individually and in groups. You will put the knowledge you gain into practice by working on a case that runs throughout the course. At the end of the course you give a presentation of the work.
Through this we want to give you insight into what might become your next job and give you knowledge so that you can stand out on the job market or develop in the position you hold today.
What you will learn
What you learn.
The basics of content strategy: positioning, target audience, tone of voice and content pillars.
Tools for developing creative ideas, concepts and formats.
Effective ways of using AI in text and image production while maintaining credibility.
Practical tools for still and moving content production.
Insights into what drives engagement and viral spread.
An understanding of the difference between organic and paid content.
Develop your own content project from brief to presentation.
Target audience
Who is this for?
This course is aimed at you if you want to start your career in content creation or develop where you are today. You should have an interest in social media and be driven by coming up with new concepts that hopefully ’break the internet’. Whether for companies, yourself or an influencer.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
