Are you curious about working in a data-driven and goal-oriented way? Have you heard terms like growth and performance marketing and want to understand what they mean? Then this course is for you!
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Are you curious about working in a data-driven and goal-oriented way? Have you heard terms like growth and performance marketing and want to understand what they mean? Then this course is for you!
In this introductory course you will dive into the world of data-driven marketing and learn how to use data to make strategic decisions, optimize campaigns and maximize a company's or organization's marketing results. The course gives you the fundamentals of data-driven marketing and the knowledge and tools you need to keep exploring a world of marketing where results and impact are in focus. Together with lecturers who work in the field, we go through these questions and teach tools for success. Using theory and models, real case studies and practical exercises, you will be guided through the course's different subject areas. You will put the knowledge you gain into practice by working on a predefined project case that runs throughout the course. At the end of the course you give a presentation of the work.
The starter course in data-driven marketing is aimed at you if you want to take your first step toward learning more about data, follow-up and analysis linked to marketing. You should have an interest in setting goals, analyzing, measuring and working in a data-driven way. The course requires no formal prior knowledge.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Data-Driven Marketing Start
Berghs School of Communication
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