Insight-Driven Strategy.

Do you need to become more precise in your communication work? Are you interested in what drives people and why some communication gets through and works? Then this is a course for you.

It is becoming increasingly difficult to engage people through the activities and marketing communication created for brands. That is why solutions built on insight-driven and strategic choices are becoming ever more important for an organization's success, and this work is becoming increasingly central both in the marketing department and at different kinds of communication agencies. During the eight weeks of the course, we cover all the elements that lay the foundation for more precise communication. Communication that is relevant to people, that clarifies the brand and that thereby adds value to the organization's brand and business. After the course you should have a deeper understanding of how you build knowledge from facts, turn it into deeper understanding and from there develop usable insights. How these insights guide all the strategic choices made in communication work, and how you guide and inspire the team all the way to more precise communication solutions. Most of the course assignments are based on work-related cases. Feel free to use your own company or organization, or prepare one to work from if you are a consultant or between jobs.