More and more organizations want to become more creative. But how do you make room for creativity and get more people to contribute to the idea work? This course is aimed at you if you have experience of how creative processes work and want to develop even better creative leadership based on co-creation and learning.
Format: On site
Language: Swedish
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About the course.
More and more organizations want to become more creative. But how do you make room for creativity and get more people to contribute to the idea work? This course is aimed at you if you have experience of how creative processes work and want to develop even better creative leadership based on co-creation and learning.
Sharp strategies and creative excellence are all well and good, but as brand building has become an increasingly complex business, the ability to collaborate with and between different teams and partners has become a decisive factor.
The winners of the future will be those who make the best use of the opportunities digitalization has given us, and that requires a new form of creative leadership that involves the whole organization. And a creative leader who does not decide what is right or wrong, but rather curates ideas, builds confidence and takes a coaching approach. Someone who strives to bring out as much creativity and as many good ideas as possible, instead of finding the single best idea. We also touch on how AI affects us as leaders from the perspective of psychological safety and change work in groups.
In this course, senior leaders with long experience of working this way share their experiences. We mix theoretical models with practical coaching exercises and work on real cases. After the course you will have a new perspective on creative leadership and be ready to implement it in your own work.
What you will learn
What you learn.
Knowledge of how groups and individuals interact
The basics of good feedback processes
Insight into how to create safety by focusing on learning before performance
Practical tools for applying a coaching approach in your creative leadership
An understanding of how systems theory tools can create more room for creativity
Knowledge of neuroleadership and the principles of the social brain
Processes for getting more out of an organization's collective creativity
Target audience
Who is this for?
The course suits everyone who wants to develop their ability to lead creative processes:
Marketing managers, project managers, production managers, creative directors and senior creatives.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
