Writing for digital channels does not differ from traditional copywriting when it comes to the importance of a clear message and a defined target audience. But there are parts you absolutely need to master to get through. Here you learn how best to express yourself in digital channels.
Format: Online
Language: Swedish
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About the course.
Writing for digital channels does not differ from traditional copywriting when it comes to the importance of a clear message and a defined target audience. But there are parts you absolutely need to master to get through. Here you learn how best to express yourself in digital channels.
As a digital copywriter you express a brand's identity through text in digital channels. It is a constantly changing world that therefore requires an understanding of people's behavior online, but also knowledge of different platforms and the ability to formulate your message both creatively and strategically.
During the course you work on assignments that develop your ability to write strong and effective texts. We discuss and analyze creative methods, target audiences and digital behaviors: how people read, click and make decisions in digital environments.
You learn to write texts for digital channels such as the web, newsletters, content and social media to create engagement and drive action. We go through the basics of search engine optimization that make your texts rank higher on Google, as well as UX writing and microcopy, the small texts that guide the user the right way. You also get simple tools for analysis and an introduction to using AI in your writing.
What you will learn
What you learn.
Writing copy for digital channels such as the web, newsletters, blogs and social media, with a focus on engagement and action.
The basics of SEO, GEO, UX writing and writing with the help of AI.
Creative methods, mindsets and digital tools for understanding target audiences and digital behaviors.
Practical exercises with personal feedback, from both the course leader and fellow participants.
Microcopy and the basics of CRO (conversion optimization) that make visitors actually act.
Knowledge for keeping brand and tone of voice consistent across several channels.
A complete picture of digital copywriting, whether you are already specialized in one area or new to the field.
Target audience
Who is this for?
The course is aimed at you if you want to develop your skills in digital copywriting with a focus on web, content, UX writing, SEO and social media. Perhaps you are moving into a role with responsibility for a brand's digital presence, or you have basic experience and want to broaden your toolbox. The course assumes that you have some writing experience and are curious about the digital world and its possibilities.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
