Strategic Communication is a one-year program for you if you love problem solving and want to learn how strong brands and communication concepts are created and managed. The program suits you if you are curious about people and the world around you, and enjoy analyzing things and drawing conclusions from them. We spend a lot of time on research and on really understanding different challenges in depth, so that we as strategic communicators can arrive at smart, creative solutions to real problems.
Format: On site
Language: Swedish
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About the course.
Strategic Communication is a one-year program for you if you love problem solving and want to learn how strong brands and communication concepts are created and managed. The program suits you if you are curious about people and the world around you, and enjoy analyzing things and drawing conclusions from them. We spend a lot of time on research and on really understanding different challenges in depth, so that we as strategic communicators can arrive at smart, creative solutions to real problems.
During your year in the program you learn to analyze the world around you and how it affects and creates conditions for brands. You are trained in practice to work on assignments for brands in realistic projects, where the constant goal is to find the best route from start to finish.
We work on understanding the business, defining the problem and often asking the question “why?” in order to create impact through communication. During the year we work intensively with business innovation, research, analysis and insights in order to develop strategies for brands in different kinds of industries. We are happy to draw inspiration from everything from behavioral science to trends in popular culture.
In addition to a broad foundation in communication strategy, you are given tools for project management, sales and client relationship work, and you repeatedly practice your ability to present different kinds of communication solutions to different kinds of audiences.
The program includes an internship period, and during these weeks you will learn even more about what strategic communication involves and which type of role and workplace suits you in the future.
After completing the program, a diploma and a certificate with individual course grades are issued.
What you will learn
What you learn.
During your year in the program you learn to analyze the world around you and how it affects and creates conditions for brands.
In addition to a broad foundation in communication strategy, you are given tools for project management, sales and client relationship work, and you repeatedly practice your ability to present different kinds of communication solutions to different kinds of audiences.
Curriculum
How the course is built.
Brand strategy
Research and analysis work
Channel and communication strategy
Planning and creative processes
Project management and sales work
Basic marketing law
Presentation skills and rhetoric
Learning at Work (eight-week internship period)
Collaborative project with students from other programs at the school
Target audience
Who is this for?
You are both analytically and creatively minded. You find it easy to switch between different perspectives, seeing the whole from high above and the details down to the millimeter. The world around you inspires you every day, whether it is culture, technology or economics. You are constantly seeking new information and knowledge to share with those around you! Your work sample is assessed anonymously during the first step of the application process.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
