Facebook and Instagram offer fantastic opportunities to market your brand, and it takes a deep understanding of the platform to be competitive. This intensive course is about how you can use Facebook and Instagram to build your brand and drive conversion.
Format: On site
Language: Swedish
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About the course.
Facebook and Instagram offer fantastic opportunities to market your brand, and it takes a deep understanding of the platform to be competitive. This intensive course is about how you can use Facebook and Instagram to build your brand and drive conversion.
During the course we focus together on the marketing opportunities and features that the Meta platform offers, with a focus on Instagram and Facebook. These are channels in constant change that require a constantly innovative way of working to succeed.
Facebook and Instagram today offer more opportunities than ever for marketers. In the course we will, among other things, go through how you can adapt content and optimize advertising in different parts of the customer journey.
What you will learn
What you learn.
How to work best in the different channels: Facebook and Instagram
Creating good content for the platform, both inspiration and concrete tips
Using all ad formats the right way
Relevant content for different parts of the customer journey
Brand-building versus conversion-driving advertising
Identifying target audiences
User behavior on social media
How to build an organic presence
New AI features ”Advantage +” in Ads manager”
Optimizing campaigns
Using Facebook's tracking/conversion pixel
Statistics, analysis and reporting
Target audience
Who is this for?
If you already work with the Facebook platform but want to take your knowledge to the next level, this is the course for you. You may be responsible for individual campaigns or ongoing communication, and you have experience of advertising on Facebook or Instagram.
A requirement for taking the course is that you have a Facebook Business Manager linked to the organization and experience of working in Ads Manager.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
