UX and Digital Product Design.

About the course.

What you learn.

• A research process you can defend: sharpen your discernment when picking research methods, analysing data and connecting the dots
• The language to explain your thinking: articulate your process and speak about design in the terms the industry uses
• The judgement to know when to use what: the skill that separates a practitioner from someone who followed a tutorial
• A portfolio case study built from real research: real users, real testing, a real team - presented and critiqued
• Confidence working with non-designers: map stakeholders, read what each one cares about, and hold your reasoning under pressure
• Working fluency with Figma and FigJam: from lo-fi sketching through to interactive, testable prototypes
• Your own judgement about AI in design: where it accelerates your work, where it degrades it, and how to defend its use
• Working in teams: twelve weeks designing, critiquing and presenting alongside the same small group of working professionals

How the course is built.

1. Week 1: Course kick-off & warm-up sprint

   Start your journey with essential mindsets and hands-on with the design process. Conduct real research on each other to discover pain points and turn what you find into prioritised and actionable insights.

2. Week 2: Warm-up sprint part 2

   Take your insights through ideation, a lo-fi prototype and a real test - yes, a full design cycle in two weeks! You'll also vibecode a solution for a genuine daily frustration and learn how to give and take design critique.

3. Week 3: Project kickoff: team alignment & discovery

   Choose your design brief, align as a team using tools professional design teams actually use - team alignment maps, contracts, RACI - and start your discovery research, using AI for desk research without outsourcing your judgement to it.

4. Week 4: Research & synthesis tools

   Go beyond the interview: surveys, diary studies and contextual inquiry, and how to choose between them. You'll map your project's stakeholders, and use AI to speed up synthesis without letting it think for you.

5. Week 5: Stakeholder management (guest lecture)

   Most design work doesn't fail in Figma - it fails in the room where non-designers don’t trust you enough. An industry product leader will cover how to map stakeholders and bring people in early enough to shape the work, not block it.

6. Week 6: Defining & communicating insights

   The hardest part of research isn't collecting data - it's deciding what it means. Affinity mapping, personas and journey maps, and how to turn transcripts into insights people will act on. You'll analyse by hand first, then use AI to challenge what you found.

7. Week 7: From problem to solution

   Move from insight to intent: write context scenarios, map user flows, develop a value proposition, and sketch solutions that follow from your research. You'll test your product's core message on real people before designing a single screen.

8. Week 8: Core design mindsets, concepts & methods

   Strengthen your design foundations: mental models, affordances, visual hierarchy, information architecture and usability heuristics. This week also covers accessibility, since around one in five people you design for has some form of disability.

9. Week 9: Hi-fi prototyping with Figma

   Bring your solution to life with advanced Figma prototyping - building something interactive enough that a real user can move through it unaided, because a prototype nobody can navigate tells you nothing.

10. Week 10: Storytelling in UX

    You'll craft the story arc for your case study and refine your insights and design work. Past participants consistently say this week is when everything finally clicks into place.

11. Week 11: Final presentations

    Present your UX case study to peers and instructors - the full arc from research through to tested solution - and defend your reasoning. You'll leave with feedback to sharpen it for your portfolio, and a reflection on how far you've come.

12. Week 12: Career tracks, portfolio & interview tips

    An open final session shaped around your cohort's needs: UX career paths, portfolio structure, interview prep and an honest look at the state of the market - including how to assess a company's design maturity before you accept a role. Industry experts join for a Q&A.

Who is this for?

This course is designed for people who are already making things and want to understand why their users behave the way they do. You might be: A junior to mid-level designer looking to deepen your UX expertise A product manager, marketer or entrepreneur who keeps making product decisions on instinct and wants a process instead A self-taught designer who wants structured methods you can name and defend An aspiring UX designer preparing for your first role Someone who's been doing UX for years without formal training, and wants to validate what you know This is practical and hands-on from week one: weekly video lessons, a two-hour live workshop every Wednesday, a team project from week three, and structured peer critique. Around 10-15 hours a week, designed to fit around a job. You'll work in Figma and FigJam alongside AI tools including Google AI Studio, Perplexity, ChatGPT, Claude and NotebookLM - all on free plans.