Are you curious about AI but perhaps a little overwhelmed by everything being said and written, and want to know what generative AI can do for you in your everyday work? This intensive remote course is for you if you want creative and strategic support. Learn to use AI as a helping hand, whether you want to create engaging content across different channels, build strong brands or streamline your processes.
Format: Online
Language: Swedish
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About the course.
Are you curious about AI but perhaps a little overwhelmed by everything being said and written, and want to know what generative AI can do for you in your everyday work? This intensive remote course is for you if you want creative and strategic support. Learn to use AI as a helping hand, whether you want to create engaging content across different channels, build strong brands or streamline your processes.
AI for Communicators is an intensive remote course that gives you the tools to understand and use generative AI in your professional role. Over four weeks you learn both theory and practice, from understanding the basics of generative AI to creating content with the right tone of voice and building sustainable strategies in your work. We guide you through the possibilities and limitations of AI tools, help you master the art of writing effective prompts and show how you can use AI for creativity and data-driven decisions. The course is fully remote and includes live workshops and practical exercises that give you new skills you can apply directly in your work.
What you will learn
What you learn.
An understanding of what generative AI is and how it can be used in communication and marketing.
Knowledge of how to write effective prompts to get the best out of AI tools.
Skills to create AI-generated content, such as text, images and videos, adapted to the brand's tone of voice.
Practical exercises to explore the strategic potential of AI tools.
An understanding of the ethical aspects of AI and how to use the technology responsibly.
The opportunity to work on your own project where you apply your new knowledge to a real case from your everyday work.
Target audience
Who is this for?
The course is aimed at communicators and marketers who want to take their work with generative AI further, from occasional tests in ChatGPT or another LLM to a more strategic and quality-conscious way of working. Perhaps you work at an agency, in-house or as a freelancer, and notice that AI is becoming a natural part of everyday work. Now you want to understand how to actually get the most out of the tools in strategies, concepts and content.
We go beyond basic prompting and look at how you build workflows, ensure quality, find the right tool for the right task and use AI in a way that strengthens both your craft and your brand.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
