In a short time, generative AI has become an indispensable assistant for everyone who works in communication and marketing. New tools are launched daily, and the tools we already use keep getting new AI functionality. It is a fun and transformative time that is changing our work processes at a rapid pace.
In today's communication work, AI is becoming an invaluable resource. By integrating AI into your work you can raise the creative bar, broaden perspectives, automate routine tasks, optimize content and create more targeted and engaging campaigns. This course gives you practical guidance and tools for using AI in your daily work and meeting future demands for effective and engaging communication.
In the course AI in Creative Processes you get a deep dive into how AI can be used for effective and creative communication. We focus on the communicator's role and, through concrete examples and exercises, show how AI can assist in daily work with text, images, sound and video.
In text processing you will learn advanced prompting with ChatGPT in order to develop strategies and communication plans, do research, adapt content to target audiences and channels, write copy, and translate and edit texts. You will also learn to build GPTs and create images and videos.
In the image section we explore how AI can improve visual communication, with a focus on creating images with the quality and realism to replace the traditional stock image.
In the final part we focus on AI for creating video content, as well as AI-generated music and synthetic speech for creating engaging material, and show how you can build avatars for your information and instruction videos.
During the course you will try several different AI tools and test your new knowledge on concrete cases from your everyday work. We work in smaller groups, and after completing exercises you get feedback and the chance to reflect on how you can integrate AI into your communication and create value in your professional role.
Preparation
Bring concrete cases and needs from your everyday work. These can be current projects or campaigns you are working on now or in the near future. Needs to automate tasks or processes, or needs for images and moving content. It can also be developing strategies, environmental scanning, text production, translation, transcription or similar. You get the most out of the course if you bring concrete cases, so it is important that you prepare this part.
