Do you want to broaden your expertise in e-commerce and digital sales? As e-commerce evolves and AI changes how customers search, compare and make decisions, the need for business-driven expertise grows. This is the course for you if you want to get sharper at digital sales and understand how to build profitable growth in a new digital reality where AI curates the buying journey.
Format: Online
Language: Swedish
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About the course.
Do you want to broaden your expertise in e-commerce and digital sales? As e-commerce evolves and AI changes how customers search, compare and make decisions, the need for business-driven expertise grows. This is the course for you if you want to get sharper at digital sales and understand how to build profitable growth in a new digital reality where AI curates the buying journey.
E-commerce is changing fast. Today the customer journey does not only take place between person and brand. AI assistants and digital platforms filter information, compare alternatives and influence which products are chosen.
For companies, this means new demands on how digital sales are built. It is about understanding both how people make decisions and how algorithms and AI systems interpret signals about products, brands and demand.
The course gives you both strategic and tactical knowledge of how to drive sales in e-commerce in an effective and business-driven way. You work with the customer journey as the foundation and learn how to develop a digital sales strategy that works in practice.
From first contact to conversion and repeat purchases. During the course you also get the opportunity to build and launch your own online store in Shopify, which deepens your practical knowledge.
Through structured methods and knowledge of how to work with digital sales in practice, you get a strong foundation for roles such as Online Sales Manager, Online Merchandiser, E-commerce Coordinator or E-commerce Manager.
Which role you can take after the course depends on your previous experience and how you choose to use and apply the knowledge from the course.
What you will learn
What you learn.
An understanding of Product Market Fit and how to formulate a clear value proposition and product.
Knowledge of the customer journey and how people make purchasing decisions.
A framework for developing a digital sales strategy from demand to conversion.
Strategies for creating demand through brand, content and the right AI signals.
Tools for optimizing conversion and sales in e-commerce with the help of AI.
An understanding of key metrics and how to use data to measure and optimize your sales.
Insights into how AI and agentic commerce affect how products are discovered, chosen and bought.
The opportunity to build and launch your own online store in Shopify.
Target audience
Who is this for?
The course is aimed at you if you have at least 2 years of work experience in sales, marketing or the communication industry, which gives you the basic foundation to build new knowledge on. Perhaps you work as a salesperson, store salesperson or communicator today and want to sharpen your knowledge of digital sales and e-commerce.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
