Become a b2B salesperson.

Verified courses for each skill the job asks for, from providers you can check.

About the job

What does a b2B salesperson do?

A B2B salesperson sells goods and services to other companies, not to private individuals.

The role involves building and developing business relationships, identifying customers' needs and driving the sales process from first contact to closed deal.

Source: Swedish Public Employment Service occupation data (JobTech Taxonomy), Företagssäljare, SSYK 3322. Translated by True Upskill.

A B2B salesperson sells goods and services to other companies and drives the deal from first contact to close. This page lists over 90 courses from over 20 providers, arranged by the skills the Swedish Public Employment Service says the job asks for. 9 programmes carry the job title or a close one in their name, and they come first on the page.

Read the full guide: What does a B2B salesperson do? →

The whole way

Programmes that lead to the job

Skill

Sales leadership and sales coaching

Sales managementSales coachingTraining new salespeople
Skill

Account management

Customer relationship management (CRM)Customer analysis
Skill

Negotiation and quotes

Negotiation experiencePreparing quotesDrafting agreements and contracts
↗
Lexicon IT-Proffs AB
Lexicon IT-Proffs AB

Successful Negotiation Technique

HR & PeopleSwedish
↗
Snacka Snyggt
Snacka Snyggt

Förhandlingsteknik

HR & PeopleSwedish
↗
Lexicon IT-Proffs AB
Lexicon IT-Proffs AB

Successful Negotiation

HR & PeopleSwedish
↗
Kunskapsgruppen
Kunskapsgruppen

Förhandlingsteknik

HR & PeopleSwedish
↗
EFL Executive Education
EFL Executive Education

Negotiation technique

HR & PeopleSwedish
↗
Astrakan
Astrakan

Negotiation technique

HR & PeopleSwedish
↗
Lexicon IT-Proffs AB
Lexicon IT-Proffs AB

Advanced Negotiation Techniques

HR & PeopleSwedish
↗
IHM Business School
IHM Business School

Negotiation Techniques, Basic

HR & PeopleSwedish
↗
IHM Business School
IHM Business School

Negotiation Techniques, Advanced

HR & PeopleSwedish
↗
IHM Business School
IHM Business School

IHM Successful Negotiation

HR & PeopleSwedish
↗
IHM Business School
IHM Business School

Sales, Finance & Negotiation

FinanceSwedish
↗
Dale Carnegie
Dale Carnegie

Elof Hansson Effective Negotiation Technique

HR & PeopleSwedish
↗
Lexicon IT-Proffs AB
Lexicon IT-Proffs AB

Fortsättningskurs i förhandlingsteknik

HR & PeopleSwedish
↗
Dale Carnegie
Dale Carnegie

Nordea Effective Negotiation Techniques

HR & PeopleSwedish
↗
Lexicon IT-Proffs AB
Lexicon IT-Proffs AB

Communication and Negotiation

Marketing & CommunicationSwedish
↗
Företagsuniversitetet
Företagsuniversitetet

Quotations and Contracts

Compliance & GDPRSwedish
↗
Informator Utbildning
Informator Utbildning

Negotiation in Projects

IT & TechSwedishOn site
↗
IHM Business School
IHM Business School

Instalcoskolan - Sales and Negotiation

Marketing & CommunicationSwedish
↗
Nackademin
Nackademin

Course PC20 Business acumen and negotiation

VocationalSwedish
Skill

Selling and sales technique

Business to business (B2B)Outbound sellingTechnical sales
↗
TV4
TV4

Building Sales and Brand with Advertising Films

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Ernströmgruppen - Sales Academy

Marketing & CommunicationSwedish
↗
Lexicon IT-Proffs AB
Lexicon IT-Proffs AB

Successful Selling, Even for Non-Salespeople

Marketing & CommunicationSwedish
↗
Sitevision
Sitevision

Certified Sitevision Sales Advisor

Marketing & CommunicationSwedish
↗
Key Solutions AB
Key Solutions AB

Sales Associate

Marketing & CommunicationEnglishOn site
↗
Dale Carnegie
Dale Carnegie

Professional Sales

Marketing & CommunicationSwedish
↗
Dale Carnegie
Dale Carnegie

KPMG Advisory Selling

Marketing & CommunicationSwedish
↗
Försäljningschefen
Försäljningschefen

B2B Sales

Marketing & CommunicationSwedishOn site
↗
Försäljningschefen
Försäljningschefen

AI as a Sales Tool

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

E-Commerce B2B

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

IHM Sales & Marketing Management

LeadershipSwedish
↗
Dale Carnegie
Dale Carnegie

SPP Advisory Selling

Marketing & CommunicationSwedish
↗
Lernia Utbildning
Lernia Utbildning

Sales Engineer, Electrical and Automation

Marketing & CommunicationSwedish
↗
Dale Carnegie
Dale Carnegie

SPP Storytelling: For Value-Based Selling

Marketing & CommunicationSwedish
↗
Scribill AB i Malmö
Scribill AB i Malmö

ChatGPT as a Colleague in Sales

Marketing & CommunicationSwedishHybrid
↗
Dale Carnegie
Dale Carnegie

Björn Borg Sales Excellence 2025

Marketing & CommunicationSwedish
↗
NBI/Handelsakademin
NBI/Handelsakademin

Smart Home Sales

VocationalSwedish
↗
Dale Carnegie
Dale Carnegie

Pelago Sales Training

Marketing & CommunicationSwedish
↗
Lexicon IT-Proffs AB
Lexicon IT-Proffs AB

Professional B2B Sales

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Basic Training in Sales Work

Marketing & CommunicationSwedish
↗
Snacka Snyggt
Snacka Snyggt

Sell in Style

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

IHM AI for Salespeople

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Strategic and Tactical Sales Work

LeadershipSwedish
↗
Key Solutions AB
Key Solutions AB

Sales Associate - NY

Marketing & CommunicationEnglishOn site
↗
IHM Business School
IHM Business School

Alnab Sales Development Programme

Marketing & CommunicationSwedish
↗
Astrakan
Astrakan

Excellence in Sales

Marketing & CommunicationEnglish
↗
Dale Carnegie
Dale Carnegie

Hästens Sängar Sales Advantage 2001

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Länsförsäkringar Älvsborg: Sales Training

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Business Development & Sales Academy

LeadershipSwedish
↗
IHM Business School
IHM Business School

AI for Salespeople

Marketing & CommunicationSwedish
↗
Informator Utbildning
Informator Utbildning

AI for Sales

IT & TechSwedishOnline
↗
Berghs School of Communication
Berghs School of Communication

Digital Sales with a Focus on E-commerce

FinanceSwedishOnline
↗
IHM Business School
IHM Business School

Data-Driven Sales with Digital Tools & AI

Marketing & CommunicationSwedish
↗
Kunskapsgruppen
Kunskapsgruppen

The salesperson's most important tools

Marketing & CommunicationSwedish
↗
Dale Carnegie
Dale Carnegie

Presto Brandsäkerhet Relationship-Driven Sales

SecuritySwedish
↗
IHM Business School
IHM Business School

IHM Proactive B2B Sales

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Länsförsäkringar Älvsborg: Sales Academy 2.0

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Länsförsäkringar Skaraborg: Sales Academy 2.0

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

MuoviTech Sales Academy

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Nordea Bank: Strategic sales

LeadershipSwedish
↗
IHM Business School
IHM Business School

Persuasive Sales Presentation Techniques

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Sales Training

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Sales Development

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Sales Development Program

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Sales Development Program for Leaders

LeadershipSwedish
↗
IHM Business School
IHM Business School

Service är försäljning - Platsansvarig

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Service är försäljning - Receptionist

Marketing & CommunicationSwedish
↗
IHM Business School
IHM Business School

Strategic and Tactical Sales Work

LeadershipSwedish
↗
IHM Business School
IHM Business School

Strategic Sales: Upgrade Your Business Acumen

FinanceSwedish
↗
IHM Business School
IHM Business School

Svenska Mässan / Gothia Towers AB - Sales training

Marketing & CommunicationSwedish

What language are the courses taught in?

The catalog records a teaching language for over 10 of them, and over 10 of those are Swedish. 4 are recorded as taught in English.

The rest record no language at all, so the course page, and then the provider, is where to settle it.

The catalog shows only what providers have filled in themselves. Where the field is empty the course card says nothing rather than guess. A Swedish course name says nothing certain about the teaching language either.

Which programmes lead all the way to B2B salesperson?

9 programmes carry the job title or a close one in their name, and they come first on the page.

The titles here are B2B salesperson, inside sales and account manager, which the Swedish Public Employment Service counts in the same occupational group. The course page tells you how long the programme runs and whether it belongs to vocational college.

What skills does a B2B salesperson need?

The Swedish Public Employment Service occupation data lists, among others, B2B, outbound selling, customer analysis, CRM, negotiation experience, preparing quotes and sales management. The courses on this page are arranged in four skill areas after them.

Several courses here carry a company name in the title. They are listed because they are real courses with issued certificates, and the provider page shows which courses it offers openly.

Who provides the sales courses?

Over 20 providers offer at least one course on this page. The largest are IHM Business School (over 40 courses), Dale Carnegie (10) and Lexicon IT-Proffs AB (7).

Every provider puts its own name on every certificate it issues, and the name on the course card leads to the provider page.

How were the courses on this page chosen?

The skills come from the Swedish Public Employment Service occupation data, which describes what the job asks for. Under each skill are the courses in the catalog whose name is about that skill, and each course appears under one heading.

Matches are read from the course title and not from the provider description, because a description mentions much that the course is not about. A word counts only where it starts a word in the title, and titles that only resemble the subject are excluded by name.

A heading with no courses is not shown, and the list is never filled out with courses that do not belong. The counts change when the catalog does, because every figure is read from the catalog when the page is shown.

Are the courses online or on site?

The catalog records a format for over 10 of the courses here: 2 online, 1 blended and over 10 on site. Over 80 courses record no format.

Where the provider has filled in the format it is on the course card. Where it is empty, the provider is the person to ask.

Do the courses qualify for Swedish student finance (CSN)?

5 courses here belong to vocational college (yrkeshögskola), and the rest are shorter courses from commercial providers and industry bodies.

Student finance from CSN belongs to vocational college and other regulated forms of education. Whether a course is open for applications, what it costs and when it next starts are questions for the provider.

What does a verified certificate prove?

That the provider named on the certificate issued it to the person named on it, and that an employer can check it directly with the provider.

Together they have issued over 2,000 certificates. Over 50 courses have issued at least one, and the rest have not issued any yet.

Sources

Where these numbers come from.

Frequently asked questions

Questions about the job

How do you become a B2B salesperson?
Through a programme aimed at the role, such as a vocational college programme for account managers, or by starting in a sales role and building on with courses in sales technique and negotiation. This page lists whole programmes first and then courses by skill.
What is the difference between a B2B salesperson and a key account manager?
Both belong to the same occupational group. A key account manager looks after a smaller number of large customers over time, while a B2B salesperson more often works on new business across many customers.
Which occupational group does B2B salesperson belong to?
In the Swedish Public Employment Service occupation data the job belongs to the group Företagssäljare (B2B salespeople), SSYK 3322.
What do the courses cost?
Prices are not in the catalog, because providers do not supply them to us. Every course page links on to the provider, who answers on price and the next start date.
Why are there no ratings on the courses?
We do not collect reviews, and ratings without a basis would be made up. The only measure on the page is the number of certificates issued, which is a count and not a judgement.
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