Succeeding with digital distribution requires knowing what relevant content to distribute, where, when and to whom. In this course you learn to take a holistic approach to your digital communication and the digital buying journey: from organic, via earned, to paid, on social media, in search and elsewhere.
Format: On site
Language: Swedish
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About the course.
Succeeding with digital distribution requires knowing what relevant content to distribute, where, when and to whom. In this course you learn to take a holistic approach to your digital communication and the digital buying journey: from organic, via earned, to paid, on social media, in search and elsewhere.
The new digital landscape opens up entirely new ways of working for everyone who works in communication. The arrival of social media in particular affects how communication spreads and interacts across the different platforms to achieve the desired effect.
You learn to look up and review purposes, formats, platforms and measurement from a holistic perspective. All to cut through the noise with relevant and engaging content and thereby achieve the desired business value. You leave with a set of keys and tools for optimizing and integrating your distribution and channel strategy. Whether it is about selling a product or service, getting a message out or building a brand.
What you will learn
What you learn.
Distribution strategy: what is needed and how do you develop one?
Opportunities and challenges in the digital landscape
Reviewing goals and purpose based on organic and paid media
Target audiences: which exist and how do you reach them?
Which channels suit what best and how to make the most of them
Social distribution: strategy for organic and paid reach and management
Holistic thinking for content production
User behavior in digital channels and how to adapt your communication
Media buying strategy for the entire customer journey
Choosing KPIs, optimizing, measuring results and analyzing
Suggested AI tools to use in the work
Trends and future scanning
Target audience
Who is this for?
For you if you work, or are about to start working, with distributing content in digital channels.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
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