Strategic Marketing.

Here, if you already have experience of working with marketing, you get the opportunity to both broaden and deepen your knowledge of brand and communication strategy. You get tools that help you work more strategically to create strong brands, and to prioritize, focus and plan activities and communication efforts that strengthen the business and its offering.

The course gives you the conditions to develop the marketing or communication department into a proactive and value-creating function in the organization. A function that leads strategy work and execution with knowledge and inspiration, spreads insights about customers and the market, identifies and communicates business opportunities, and in that way becomes both a cornerstone of the organization and a business-critical resource. The course aims to give you a more stable foundation for working strategically with brand development, marketing and communication. We go all the way from the basic brand platform and the creative framework to communication strategy. You learn theories and concepts, tools and models, and not least practical working methods that develop your analytical ability so that you can prioritize, focus and plan the work. You become more confident in making decisions, managing your time and arguing your case. You also get better conditions for using AI tools to make communication work more efficient. The course alternates theory with practical exercises where you use proven working models and methods. After completing the course you have the knowledge to produce the basis for marketing decisions at a strategic level and to link strategies and actions to the brand's promise, positioning, goals and vision.