Here, if you already work with communication and HR issues, you get inspiration and concrete tools to succeed in Employer Branding. The course focuses especially on how you map needs, lay the foundation for a successful strategy and ensure that the company's skills needs are met in increasingly tough competition for talent.
Format: Online
Language: Swedish
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About the course.
Here, if you already work with communication and HR issues, you get inspiration and concrete tools to succeed in Employer Branding. The course focuses especially on how you map needs, lay the foundation for a successful strategy and ensure that the company's skills needs are met in increasingly tough competition for talent.
Employer Branding is no longer a completely new and unexplored area in most companies, but is on its way to being given its rightful place as part of a company's overall strategy and brand. Employer Branding has taken a step up, but many are still unsure what it really means:
Where do you start? How should you prioritize? What is an EVP and what is it for? How do you develop a strategy that naturally supports the overall brand and delivers the right skills to the company? And how should you organize to get the greatest effect?
The course aims to give participants a more strategic and methodical competence to analyze, define, prioritize and evaluate their Employer Branding work, and to link it to the company's overall business goals. In short, to really put Employer Branding on the agenda within an organization.
The teaching combines theory with real examples as well as practical methodology and tools for working strategically with Employer Branding. During the course you will work on a project that develops over time. Feel free to use your own company or organization in the project, or prepare an organization to work from if you are a consultant or between jobs.
What you will learn
What you learn.
Basic knowledge of Employer Branding
Motives and arguments for why investing in Employer Branding pays off, how those who succeed do it and how the work is organized to be effective
The different parts of the process: from analysis of the current situation and the outside world to strategy and follow-up
Skills needs, target audience analysis and drivers
Internal work: We take an overall look at EVP, attitudes, key people and how you build ambassadors
External work: We take an overall look at packaging, channels and how you create dialogue
How do you know if you are succeeding? Measurements and tools that sharpen your work
Target audience
Who is this for?
The course is aimed at you if you already work or have worked with Employer Branding, partly or fully. You probably work in an HR, communications or marketing department and want to develop your ability to work strategically with employer branding, and to learn how to organize a well-functioning function within your company.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
