Get directly usable tips and tools for creating a communication strategy that delivers concrete results. Whether you want to refine your current skills or build new expertise, you will leave the course with practical insights and tools that can immediately be turned into successful communication and strategic impact.
Format: On site
Language: Swedish
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About the course.
Get directly usable tips and tools for creating a communication strategy that delivers concrete results. Whether you want to refine your current skills or build new expertise, you will leave the course with practical insights and tools that can immediately be turned into successful communication and strategic impact.
You learn important tools and a process for working strategically with communication in a company, an organization or a public authority. The course gives you a basic ability to work with strategies and an action plan to make the most of your potential in a job with responsibility for strategic communication.
We explore what it takes to develop communicative ability in the organization, so that everyone pulls in the same direction. The importance of internal communication and its interface with HR is covered, as is external communication and its interface with Marketing.
We work with core values, corporate culture and stakeholder analysis, and consider what we need to know about our target audiences to get through.
The new communication landscape means more moving images, more digital channels, AI support and at the same time increased information noise, which our brains need to filter in order to cope. This is our starting point when we work with change processes to get people on board with what needs to be done anew or differently.
We also explore how AI can support work on a communication strategy.
What characterizes effective communication strategies in this new landscape? What is required of you in the role of the person responsible, for communication to work and have an effect?
The three days of the course are structured as follows:
Day 1 is about establishing yourself: what you need to do when you join an organization or a project. Day 2 is about how you deepen your insights and draw conclusions about strategic choices in the assignment. Day 3 focuses on delivery, what it takes to win the trust of management and the rest of the organization.
What you will learn
What you learn.
Develop strategic thinking for a successful communication strategy: learn to identify the strategies that directly contribute to increased effectiveness and goal achievement.
Create sharp, goal-oriented content in the strategic communication plan: formulate concrete, strategically directed messages that deliver results and create impact.
Carry out a stakeholder analysis focused on the outside world and target audience: identify and understand key actors and their influence to strengthen communication and get your messages across.
Navigate today's complex communication landscape so that you break through the information noise: maximize the impact of your messages by finding both rational and emotional benefits for your target audience.
Engage and bring your team and your target audience along in change processes: build strong support and involvement that ensures smooth and successful changes.
Target audience
Who is this for?
The course is aimed at you if you want to get better at developing communication strategies that lead to the desired effect.
Perhaps communication is an important part of your current job, or perhaps you are about to start a new job with communication responsibility? You want to adopt a way of thinking and working that creates the best conditions for effective communication. Communication that gets through and influences in the desired direction, and that your team wants to work with.
You may be a project manager, leader, HR specialist, communicator and/or marketer who wants to grow in your communicative role.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
