Leadership

Strategic Internal Communication.

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Berghs School of Communication
Verified provider of education

A healthy organization is demonstrably more successful, and it is the people who make the difference. Do you want to take the step and get even better at creating a sense of togetherness in your organization? Here you get both practical and theoretical knowledge to make sure that internal communication contributes to the organization's goals.

Format: On site
Language: Swedish
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About the course.

A healthy organization is demonstrably more successful, and it is the people who make the difference. Do you want to take the step and get even better at creating a sense of togetherness in your organization? Here you get both practical and theoretical knowledge to make sure that internal communication contributes to the organization's goals.

What would a workplace be without internal communication? Not very much at all. Probably not very efficient, and hardly a place where employees thrive, develop or feel engaged in their work Today, modern internal communication plays a crucial role in every organization. It creates efficiency and direction, supports change and contributes to a culture where employees feel involved, engaged and secure in their organization, even in times of rapid technological and organizational development. As a communicator, it is about working strategically with channel structure, content and stories, supporting top management in communicative leadership, and creating the conditions for all employees, whatever their role, to be communicative in their everyday work. With the help of new ways of working and new tools, an environment is shaped where dialogue is encouraged, engagement is put to use, and reflection, learning and constant change have room. In this intensive course you learn the basics of strategic internal communication work and the connections between the organization's goals and your efforts as a communicator. You get a mix of theory, time for reflection and practical knowledge that equips you to work in a modern, data-driven way with people in focus.

What you will learn

What you learn.

  • A starting point for communication work in theories of the communicative organization and communicative leadership.
  • How internal communication supports the business and the organization and builds engagement in change.
  • The role of the communicator and the communication department in modern internal communication at a time of new technical possibilities.
  • Working with structural capital, measurement, communication planning, storytelling and channels.
  • How you can strengthen the communicative environment, the organizational culture and employee engagement.
Target audience

Who is this for?

This course is aimed at you if you have a few years of practical experience of working with internal communication or similar. You want to take greater responsibility for making sure internal communication helps the organization move in step toward its goals.

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When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

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